Friday, April 25, 2008

Aductions: Now in Malaysia!


Aductions has been in the news recently. Besides having Adoi Magazine to profile their advertising platform, they are also adding some new servers to their existing infrastructure. These servers will be located in Cyberjaya Malaysia and they will cater to all of our publishers and advertisers in the Southeast Asia region.

And now they allow Malaysians to receive payments in Malaysian Ringgit. This is good news as the Malaysian Ringgit getting stronger against US$ Dollar.

Back to Aductions. Their base system is plain simple:

1) Publishers set their inventory
2) Advertisers buys the inventory off the publisher
3) Publisher pay a small cut and gets the funds immediately or upon completion.

So how does it really look or work?

As usual, you will have sign up to their service, and choose the Ads size, layout and so on..

Then here comes the specialty. Unlike other advertising network, you can choose type pf payment, or advertising model. You can choose any of the below format to get paid:

1) CPM (cost per 1000 impressions),
2) CPC (Cost Per Click),
3) CPV (Cost per hundred unique visits) or
4) CPD (cost per day)

If you find your visitors are "click-shy", choose the CPM method so that you wouldn't be displaying ads for no earnings. You choose the model that benefit you the most depending on your site or blog. This option is especially good compared to other network, where they wouldn't let you choose.

Payment is also remarkably quicker. Publishers can now get paid as soon as the ads are served and also withdraw their earnings immediately. No more waiting for 30 or sometimes 60 days after an ad has been delivered to your ad space before the funds are transferred or a check mailed to you. Simply put, once an ad has been delivered on your ad space, you can withdraw the funds for that ad.

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